97 long years….Societal, Politics, Fine arts….Now and Ever Youthful in Spirits!
Started humbly as a single magazine in 1926, the Vikatan Group is nearing its centenary year with bouquet of 7 brands spread across 6 platforms.With unique platforms to engage every Tamilian’s quest for entertainment and information, the Vikatan Group has firmly cemented its place as one of the most loved media group in Tamil Nadu.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Read Less ...
ANANDA VIKATAN-Total readership
VIKATAN.Com
with Trailblazing TRP
On Youtube
Deriving strength from our ability to aggregate audiences, viz., readers, visitors or viewers through our various media platforms across geographies, Vikatan Connect promises to deliver brand communication to intended target groups effectively.
Vikatan Connect imbibes our DNA of CAAPI (Content, Activations, Audiences, Platforms and Interactivity).
Close to a century of understanding the pulse of the Tamil audience, Vikatan has heavily invested in creating the most exciting, engaging and contemporary content for them.
Vikatan takes brands closer to its audience through direct engagement events. Be it road shows, contests, awards, game shows, debates or discussions – Vikatan has an enviable arsenal to target any demographics.
From homemakers, businessmen, daily wagers, farmers, doctors, the spiritually inclined, literature lovers, political enthusiasts, automobile aficionados to kids, Vikatan has something special for them all.
Bringing forth a 360-degree amplification for brands, Vikatan has multiple platforms across Print, Television, Digital and Activations to help brands reach out to their audience.
Vikatan is a strong proponent of a two-way communication. The Vikatan media vehicles have most often been embedded with an element of interactivity that forges closer bonds with consumers.
Aim right when you talk to Tamil Nadu. Bet it Kids, Doctors, Literature fanatics, Aspirational women, Farmers, Religious people, Chefs or Pulp enthusiasts, Vikatan has highly engaging channels to talk to everyone! Vikatan’s multiple platforms across Print, TV, Digital and Activations help brands maximize the reach to their audience.
Since 1926, Vikatan has enjoyed prolific readership amongst Tamilians all over the world. From chefs, homemakers, businessmen, farmers, doctors,literature lovers, automobile enthusiasts to kids,Vikatan has something special for them all. No wonder Vikatan is consistently ranked No.1* in the IRS across the country!
Vikatan marched into the arena of television entertainment in 2001. It has now become a home for prime time soaps with chartbusting TRPs. For decades, Vikatan has been entertaining the Tamilians all over the world with high quality content.
Currently Running
TRP: 14.74
Episodes: 200+
Channel: Sun TV
Currently Running
Episodes: 625+
Channel: Sun TV
Episodes: 1101
Channel: Sun TV
Episodes: 1533
Channel: Sun TV
Episodes: 1340
Channel: Sun TV
Episodes: 1360
Channel: Sun TV
Vikatan.com was launched in 1997, before the Indian Internet era started blooming. Soon, with captivating content, it rose to become one of the first ‘paid-for-reading’ websites in the country. Bringing the global Tamils together through on-the-gonews & entertainment, Vikatan.com ranks No.1* among the Tamil mobile sites.
• 12 Million Followers
• 5 Lakhs Downloads
Irrespective of huge spend through print, unable to compete with e commerce portals.
Exclusive offer for Vikatan readers, select LG washing machine model
We recommended to buy 100 numbers of selected LG Washing machines model to get better offer than other ecommerce portals. To promote as exclusive offer for Vikatan readers. Client gave this offer to test waters.
Promoted through Banners, innovations, native content and Facebook to inform our readers about the offer
Campaign Duration - 1 Month
Leads Generated - 380
Converted: 82 + (at the end of the campaign)
As the influencers for painting a house is Painter & Dealer, All viral promotions were not resulting in sales. Final sales was happening to Asian paints
If we influence the house owners to decide the painting by giving an exclusive challenge offer
Nippon Hightech challenge, Paint a room for free (campaign exclusive for Vikatan audiences)
To target prospective house owners and promote Nippon. Nippon would paint 1 room free of cost and if the house owner is satisfied, would offer discount for painting the rest of the house.
Vikatan to generate, validate and share with Nippon 1000 prospective hot leads.
Aggressively promoted through Vikatan.com , Social media & alliance partner websites along with Print support
Campaign Duration - 2 Months
Leads Generated - 70,000 +
Impressions delivered - 2 Million
Clicks - 3800
Nippon were looking out for a credible medium to reach out to the Kids - Their target audience, across TN.
Upper and Middle class households with Kids
Vikatan as the Media Partner - Reach out to kids with a painting/slogan contest
Reached out to schools across TN, Aggressively promoted across Vikatan Platforms - Digital Banners, Innovations, Native content, Social Media, Youtube and Print magazines.
Field campaign, Digital - Desktop, Mobile sites, Mobile apps, Social media, YouTube & Magazines
50,000 pluskids participated and 100 winners chosen.
Vikatan’s YouTube platform hosts 18 channels that reach over 7 million people with its diverse content. In addition, returns of its flagship serials on its channels takes viewers on a nostalgic and a fun-filled ride. Top 5 versatile channels contributing majorly for achieving this over 7 million subscriptions. These are VikatanTeleVistas, Cinema Vikatan, Vikatan WebTV, Suda Suda, Say Swag.
• Total Subscribers : 3.6 Million
• Avg Daily Video-views : 5.5 Million
• Avg Monthly video views : 65 Million minutes
• Avg View Duration: 6:47 Minutes
• Total Subscribers : 1.1 Million Avg Monthly video
• Avg Daily Video-views : 4.3 Lakhs
• Avg Monthly Video-views : 6.8 Million minutes
• Avg View Duration : 3:14 Minutes
• Total Subscribers : 1 Million
• Avg Daily Video-views : 2.2 Lakhs
• Avg Monthly video views : 6.7 Million minutes
• Avg View Duration : 2:54 Minutes
• Total Subscribers : 8.2 Lakhs
• Avg Daily Video-views : 2.7 Lakhs
• Avg Monthly video views : 6.3 Million minutes
• Avg View Duration : 2:04 Minutes
• Total Subscribers : 2 Lakhs
• Avg Daily Video-views : 30 K
• Avg Monthly video views : 3.6 Million minutes
• Avg View Duration : 2:19 Minutes
Vikatan honours high-flying women,hidden achievers and cinema talents through exclusive award platforms. Over the years, the Aval Vikatan Awards, Nambikkai Awards and Vikatan Awards have been popular platforms graced by several A-listers and welcomed by millions of Tamilians worldwide.
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Graced by the who’s who of Tamil Cinema and welcomed by Tamilians all over the world, Ananda Vikatan Cinema Awards is filled with glitz, glamour and pride!
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The Nambikkai Awards, true to its name, are awarded to Tamilians who have achieved artistic excellence in their respective fields. This platform not only celebrates the achievers, but also takes their stories to the masses to inspire and encourage millions of Tamilians all over the world.
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Be it medicine, music, arts, politics, social work, cinema, sports, online artists, entrepreneurs and other go-getters, Aval Awards celebrates the true spirit of high flying women.
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This award honours the impactful businessmen and entrepreneurs of Tamil Nadu with an exclusive platform to share their success stories and an opportunity to inspire the next generation of leaders.
The yummiest food in Tamil Nadu, be it in a restaurant or a home, gets its makers a well-deserved spotlight on the Aval Kitchen Yummy Awards.
The in-house event experts of the Vikatan Group specialise in conducting region specific events that bring brands closer to the consumer.
Monthly event
350+ Footfalls
Aval Awards is an initiative to help women of Tamil Nadu unwind with fun-filled activities, Annually, 12 Jolly Days are conducted all over Tamil Nadu and it entertains over 24,000 women.
An initiative to encourage the organic farmers of Tamil Nadu by introducing them to new markets and innovative farming techniques.
An Investment awareness event, where the finest business minds of Tamil Nadu meet to guide Tamilians towards efficient means of wealth creation and management.
Vikatan Media Services Private Limited
No.757, Anna Salai, Chennai - 600 002 044 - 2854 5500 / 2854 5588 / 2854 3300Leave your E-mail id for more details and avail customised business proposals from our experts.
